Giant started in 1972 with one goal: Create a better cycling experience for people around the world.

The founders of Giant were craftsmen and engineers. They understood their strengths. So to make cycling more enjoyable and accessible to people around the world, they did what they knew best. They set out to improve the cycling experience by following three guiding principles: craftsmanship, innovation and inspiration.

Over the last four decades, Giant has grown well beyond its manufacturing roots to become the world’s leading brand of quality bicycles and gear. With more than 12,000 retail partners worldwide, we aim to inspire adventure in all riders, from casual to competitive.


Since 1921, Shimano has been supplying high quality bicycle parts and accessories. From derailleurs to brakes, cranks and free wheels. Whether your flying down the side of a mountain or cruising to the beach, Shimano has been there to help your ride.

Ellsworth Bicycle frames are handcrafted using American ingenuity, with the highest quality materials. These mountain bikes are made with extreme passion, innovation and attention detail.

Here are a few of the technologies that sets apart  Ellsworth from the rest...

ICT Instant Center Tracking

Asymmetrical Void Hollow Chain Stay

SST Shaped, Swaged and Tapered Tube Set

Anodized Finishing

CNC Machined Derailleur Hangers

Rare Earth Carbon™ Fiber Processing


North Shore Wheels

A Bicycle Place

2211 E  Capitol Dr. Shorewood, WI      414-332-3060

SRAM, Narrow minded yet forward thinking. Casual riders will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it's the riders who live and breathe bicycles who love us most because bicycles are what we love, too. In fact, they're our only love.Bike components are all we do - which is why we do them so mind-bendingly well. SRAM, LLC began with the goal of creating the absolute best shifting system and changed the cycling world forever with the introduction of Grip Shift. To support the innovation, we invested in Sachs Bicycle Company and built a state of the art manufacturing facility in Schweinfurt Germany.
Thinking Globally, Acting Locally

Saris  focuses on cycling advocacy while building best-in-class products in Madison, WI since 1974.

Saris is building energy for positive change starts with a bicycle, but it doesn’t stop there. We’re passionate about creating more space for cyclists in our communities.


With it’s roots in BMX Race and freestyle, Haro has become synonymous with bikes and bicycling. Over the years Haro has stayed true to itself making quality BMX and Freestyle bikes while adding a line of Mountain and Kids bikes as well.


Brands We Carry

Listed below are just a few of the great brands we carry at Northshore Wheels bike shop.

For a more detailed listing please contact our helpful sales staff or stop in and see us...